Broadband Awareness Advert

final treatment

Treatment[1][1]

Treatment

Treatment

Analysis of PSB campaign

PSB Advert- ‘Don’t Advertise Your Stuff to

PSB Advert-Swine Flu Advert

Analysis of advert-

The name of this advert is catch it, bin it, kill it.
The target audience is everyone with swine flu and everyone else as they can also get it at any time.
The conventions of this advert are the time is 56 seconds long, the shocking image is the bit when the person at the beginning puts his hands that he sneezed into everywhere and the germs went everywhere, the action line, slogan and caption is "catch it, bin it, kill it", there is no website or phone because they are saying to just do what the action line is advising. The agency is NHS and so is there logo NHS. There is facts like germs can live on surfaces for several hours and how you can prevent the spread of germs.
I think this adverts line of appeal is guilt and advise as it is the person who has swine flu's fault that everyone else is getting swine flu because the dont do something as simple as use a tissue and then throught it away and washing there hands.
The message of this ad is to use a tissue and then through it away and wash all the germs off your hands to prevent the spread.

PSB Advert-Pablo The Drug Mule Dog

Analysis of advert-

The name of this campaign is pablo the mule dog.

The target audience is people who are addicted to cocaine.

this advert is 53 seconds long, the action line is "talktofrank.com0800 77 66 00"and the logo and agency is"Frank"

the line of appeal for this campaign is sympathy and advise, it make you feel sorry for the dog that is getting used for drugs and it advises you to go to talktofrank.com to find out more about the drug.

The message of this ad is to stop taking cocaine.

PSB advert- Speed warning advert

Analysis of advert-

The name of this campaign is DOE.

The target audience for this advert is people who speed or just drive.

The advert is 59 seconds long, the action line and slogan is "the faster the speed the bigger the mess", the logo is the DOE logo. The agency is DOE. the shocking image is when the car crashes into the two people and the man dies.
I think that the line of appeal for this advert is shock and guilt as at the beginning the driver doesnt see the dog in front of the car and its a shock of seeing the dog and guilt because it was the drivers fault that was speeding and there is a guilt of killing innocent people.

The message of this ad is that speeding can kill and to stop speeding

mocumentry

sound

research Table

Initial Research Skills Audit

Action plan 2

5 things i need to improve at:

1. work faster and get my work recorded on time.
2. make sure the sound on my work is clear.
3. use a wider range of shots.
4. be a bit more creative
5. try to make some of the shots longer

Focus group feedback

I was told that for my camera the strengths were:

• good camera movement
• nice shots
• good framing
• clear shots

and the weaknesses were:

• should have made some of the shots longer
• used too many of the same shots

For my editing my strengths were:

• eye catching and the audience would like it
• nice graphics
• neat and clear editing

and the weaknesses were:

• i needed more graphics
• the graphics needed to be more colourful and bright

My weakness for sound was:

• the sound quality wasn't very good, the voices should have been louder than the background noise.

The strengths for my creativity were:

• good reaction of the actors
• good idea
• good acting

and the weaknesses were:

• it didnt look realistic
• simple
• it could have had more people
• it could have had more props

Focus group feedback

Edit workshop

Action plan one

1.Using transitions -
I need to learn how to use transitions as I haven't used them yet.

2.Recording/editing music with images-
I need to learn how to record/edit music with images as I can't do it properly yet and i want to improve on it.

3.Extract sound-
I would like to learn how to copy and extact sound as i cant do it properly.

4.Create graphics/logos on fireworks-
I want to learn how to create graphics/logos on fireworks.

5.Framring shots
I want to learn how to frame low and high angle shots better.