Analysis of PSB campaign

PSB Advert- ‘Don’t Advertise Your Stuff to

PSB Advert-Swine Flu Advert

Analysis of advert-

The name of this advert is catch it, bin it, kill it.
The target audience is everyone with swine flu and everyone else as they can also get it at any time.
The conventions of this advert are the time is 56 seconds long, the shocking image is the bit when the person at the beginning puts his hands that he sneezed into everywhere and the germs went everywhere, the action line, slogan and caption is "catch it, bin it, kill it", there is no website or phone because they are saying to just do what the action line is advising. The agency is NHS and so is there logo NHS. There is facts like germs can live on surfaces for several hours and how you can prevent the spread of germs.
I think this adverts line of appeal is guilt and advise as it is the person who has swine flu's fault that everyone else is getting swine flu because the dont do something as simple as use a tissue and then throught it away and washing there hands.
The message of this ad is to use a tissue and then through it away and wash all the germs off your hands to prevent the spread.

PSB Advert-Pablo The Drug Mule Dog

Analysis of advert-

The name of this campaign is pablo the mule dog.

The target audience is people who are addicted to cocaine.

this advert is 53 seconds long, the action line is "talktofrank.com0800 77 66 00"and the logo and agency is"Frank"

the line of appeal for this campaign is sympathy and advise, it make you feel sorry for the dog that is getting used for drugs and it advises you to go to talktofrank.com to find out more about the drug.

The message of this ad is to stop taking cocaine.

PSB advert- Speed warning advert

Analysis of advert-

The name of this campaign is DOE.

The target audience for this advert is people who speed or just drive.

The advert is 59 seconds long, the action line and slogan is "the faster the speed the bigger the mess", the logo is the DOE logo. The agency is DOE. the shocking image is when the car crashes into the two people and the man dies.
I think that the line of appeal for this advert is shock and guilt as at the beginning the driver doesnt see the dog in front of the car and its a shock of seeing the dog and guilt because it was the drivers fault that was speeding and there is a guilt of killing innocent people.

The message of this ad is that speeding can kill and to stop speeding