PSB Advert-Swine Flu Advert

Analysis of advert-

The name of this advert is catch it, bin it, kill it.
The target audience is everyone with swine flu and everyone else as they can also get it at any time.
The conventions of this advert are the time is 56 seconds long, the shocking image is the bit when the person at the beginning puts his hands that he sneezed into everywhere and the germs went everywhere, the action line, slogan and caption is "catch it, bin it, kill it", there is no website or phone because they are saying to just do what the action line is advising. The agency is NHS and so is there logo NHS. There is facts like germs can live on surfaces for several hours and how you can prevent the spread of germs.
I think this adverts line of appeal is guilt and advise as it is the person who has swine flu's fault that everyone else is getting swine flu because the dont do something as simple as use a tissue and then throught it away and washing there hands.
The message of this ad is to use a tissue and then through it away and wash all the germs off your hands to prevent the spread.