Analysis of advert-
The name of this campaign is DOE.
The target audience for this advert is people who speed or just drive.
The advert is 59 seconds long, the action line and slogan is "the faster the speed the bigger the mess", the logo is the DOE logo. The agency is DOE. the shocking image is when the car crashes into the two people and the man dies.
I think that the line of appeal for this advert is shock and guilt as at the beginning the driver doesnt see the dog in front of the car and its a shock of seeing the dog and guilt because it was the drivers fault that was speeding and there is a guilt of killing innocent people.
The message of this ad is that speeding can kill and to stop speeding
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